04 October 2005
PIA, TRANSCO conduct media handling seminar
By Venus May H. Sarmiento
MANAGERS and officers of the National Transmission Corporation (TransCo) –North Luzon Office were treated to an overview of the media industry in a Media Handling Seminar-Workshop conducted by the Philippine Information Agency (PIA), in cooperation with the Pangasinan Tri-Media Association (PATRIMA), on September 22-23, at the TransCo Mexico sub-station in Pampanga.
TransCo sought a re-engineering of its media approaches thru the seminar as it moved to pursue improved dissemination of information and consequently enhance its corporate image in the region. The seminar also aimed to equip their communicators as well as other frontline personnel, who are usually bombarded with calls during unannounced power interruptions, with necessary skills in dealing with media practitioners.
North Luzon assistant vice president Fernando Abesamis led the two batches of TransCo people in the media handling seminar comprising of department managers, division managers, corporate communications officers, right-of-way officers and security officers.
PIA-Pangasinan InfoCenter manager Behn Fer Hortaleza, Jr., who spearheaded the seminar, gave an overview of the dynamics of the community press and the government media together with DWRS-Radyo ng Bayan station manager Bernie Errasquin.
For the private media perspective, veteran writer-announcer Rhee Fer Hortaleza and Sky Cable-Pangasinan operations manager Rommel Partosa discussed the overview of the broadcast medium-radio and cable TV. Partosa’s team included Sky Cable’s regional airtime manager Migs Velarde and news director Marlon Marvil.
Transco’s North Luzon Office is divided into six districts, which includes the provinces of Pangasinan, Nueva Ecija and Aurora.
MANAGERS and officers of the National Transmission Corporation (TransCo) –North Luzon Office were treated to an overview of the media industry in a Media Handling Seminar-Workshop conducted by the Philippine Information Agency (PIA), in cooperation with the Pangasinan Tri-Media Association (PATRIMA), on September 22-23, at the TransCo Mexico sub-station in Pampanga.
TransCo sought a re-engineering of its media approaches thru the seminar as it moved to pursue improved dissemination of information and consequently enhance its corporate image in the region. The seminar also aimed to equip their communicators as well as other frontline personnel, who are usually bombarded with calls during unannounced power interruptions, with necessary skills in dealing with media practitioners.
North Luzon assistant vice president Fernando Abesamis led the two batches of TransCo people in the media handling seminar comprising of department managers, division managers, corporate communications officers, right-of-way officers and security officers.
PIA-Pangasinan InfoCenter manager Behn Fer Hortaleza, Jr., who spearheaded the seminar, gave an overview of the dynamics of the community press and the government media together with DWRS-Radyo ng Bayan station manager Bernie Errasquin.
For the private media perspective, veteran writer-announcer Rhee Fer Hortaleza and Sky Cable-Pangasinan operations manager Rommel Partosa discussed the overview of the broadcast medium-radio and cable TV. Partosa’s team included Sky Cable’s regional airtime manager Migs Velarde and news director Marlon Marvil.
Transco’s North Luzon Office is divided into six districts, which includes the provinces of Pangasinan, Nueva Ecija and Aurora.
