18 October 2005

 

Devcom for a Cause in Mamalingling

By GLAMORFE CALICDAN

BARANGAY Mamalingling in Dagupan City became the venue for a showcase of development communication activities last October 8 as mass communication students and faculty of a local university launched their “Serbisyon Mapangaro” (Love-filled Service) program in a community setting.

The day-long program that started at 8 a.m. unloaded several public services like a medical mission, discussion on livelihood, family planning and feeding programs, a Give-A-Gift and a stage play for children.

Ogie Manzano, mass communication instructor of the college of liberal arts, University of Pangasinan, said the field activity sought to give a face to development communication, defined as “organized efforts to use communication processes and media channels to bring (about) social and economic improvements.”

Lending support to the Mamalingling information outreach were Vice Mayor and acting Mayor Alvin Fernandez, the sangguniang panlungsod, Region 1 Medical Center thru Dr. Jesus D. Canto, city health office, Sangguniang Kabataan Federation thru president Charisse Perez, Dagupan Jaycees, Inc., Department of Trade and Industry and the Dagupan Business Center.
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